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Micromobility & user research

The Micro-Mobility Mindset

Understanding public attitudes towards shared bicycles and e-bikes to inform local mobility decisions.

Shared bicycle station

Experience overview

This research assessed public perceptions of shared cycle-hire systems in the UK, including conventional bicycles and e-bikes. Survey design and analysis were used to examine user attitudes, acceptance and differences between shared-cycle modes, providing evidence relevant to local-authority planning.

Scope

  • Public survey design and data collection
  • Analysis of bike-share and e-bike-share perceptions
  • Research insights for planning shared mobility

Technical focus

  • User attitudes and acceptance
  • Shared cycling and electric micromobility
  • Evidence-led active mobility policy